A content strategy agency, or one consultant?
Most people looking for a content strategy agency or a content marketing agency want two things: a plan for what to publish, and pages that bring enquiries rather than visits. Peacock Search does the first part as a consultant, directly with you. The plan names every page, the search it targets and the brief it is written from. The writing can sit with you, with a writer you trust, or with Peacock Search.
What the work covers
- An inventory of the pages you already have, what each one ranks for and what each one brings in
- The searches and questions your buyers use at each stage, from first question to final comparison
- Gaps: the questions competitors answer and you do not
- Overlaps: pages on your own site competing for the same search, and which one should win
- A brief for every new or rewritten page: the question, the answer, the proof, the internal links and the measure
- Page structures that AI assistants can quote: a direct answer first, then the detail
How a content plan is built
- Find. Pull every page and its performance from Search Console and Analytics, then map the searches your buyers make against them.
- Decide. Choose the pages that matter most to enquiries and put them first. Service pages and the questions closest to a decision usually come before broad guides.
- Build. Write or rewrite to the brief. Each page answers its question in the opening lines, carries the facts a buyer needs, and links to the next page they will want.
- Compound. Check each page against its measure after it has had time to settle. Pages that work get support. Pages that do not get rewritten or merged.
Pages written for people, read by machines
Search engines and AI assistants read a page differently from a person, but they reward the same things: a clear question, a direct answer, plain sentences and facts that are easy to check. An SEO content strategy now has to plan for both. That means headings phrased the way buyers ask, an answer near the top of each section, and the name of your business in the sentences an assistant might quote. It also means fewer, better pages. Ten pages that each answer one question well do more than fifty posts written to fill a calendar.
Who it is for
Content strategy suits a business with a blog that brings visits but no enquiries, a site rebuild that needs its pages planned, or a team that writes well but does not know what to write next. It also suits businesses that want to appear in AI answers, because those answers are built from pages that explain things clearly.
An older site whose pages compete with each other for one search needs the same work.
Content strategy from Peacock Search is run from Leeds for businesses in Leeds, York, Harrogate and Sheffield.
What Peacock Search will not do
- Pad a page to reach a word count
- Promise that any page will rank or be quoted in AI answers
What you get
- A content map: every page, its search, its job and its measure
- Written briefs for each page in the plan, ready for any writer
- A list of pages to merge, redirect or retire
- A one-page monthly report on how the pages perform, from your own Search Console and Analytics
