Written as the work is done
Notes on search, written as the work is done. One question per note, answered in plain English, with every term explained.
· 7 min read
Site owners now have a Search Console control and report that cover Google AI Mode and AI Overviews. Here's what Google says a page needs before AI Mode will link to it, and what to check first.
Read Google AI Mode: what it is and what it means for your business
· 7 min read
The steps to create a free Google Business Profile, the name, address and category choices to get right first time, and what to do when verification stalls or someone else owns the profile.
Read How do I add my business to Google and get it verified?
· 8 min read
Written for owners weighing up an SEO proposal: the work each stage of Google Search needs, and the promises Google warns you about.
· 8 min read
A plain-English local SEO guide for UK service businesses: how Google picks the businesses in the map pack, and the order to tackle the work in.
· 5 min read
Why SEO has no single price, the six things that set the cost, what drives the cost of local SEO and how to compare quotes fairly.
Read How much does SEO cost in the UK? What drives the price
· 4 min read
When an agency is the better choice, when a freelance consultant is, and the questions to ask either one before you sign anything.
Read SEO agency or freelance consultant: which suits your business?
· 5 min read
How to tell whether your Google Maps problem is the profile itself or its ranking, and what Google's own help pages say about fixing each.
· 5 min read
GEO, or generative engine optimisation, is the work of making a business easy for AI assistants to find and quote. What the platforms say about choosing sources, and how to check where you stand.
· 4 min read
Google says some changes might take effect in a few hours and others could take several months. What sets the pace for your site, and how to tell SEO is working before rankings move.
Free visibility audit
A free visibility audit: where you show up on Google, the map pack and AI answers, where you do not, and the three things to fix first. In writing, within five working days.
