# Search strategy

- Link: https://peacocksearch.com/services/search-strategy/
- Published: 2026-10-12T10:14:34+00:00
- Author: Peacock Search

## What does an SEO strategy consultant do?

An SEO strategy consultant works out which searches are worth winning before anyone
spends time or money chasing them. At Peacock Search that starts with your own Search
Console and Analytics, because they show what already brings people to you and what
those people do when they arrive. Keyword research then shows what buyers type and
how hard each term is to win. The live results pages show who holds each position
and what kind of page Google prefers there: a service page, the map pack, a directory
or a guide. AI assistants get asked the same questions to see which businesses they
name. The output is a plan in plain English: the positions worth having, the order
to win them in, the work each one needs and how progress will be measured. Everything
else Peacock Search does hangs from it.

## What the work covers

 * A baseline from your own Search Console and Analytics, so the plan starts from
   what is true today
 * Keyword research grouped by intent: searches from people ready to buy, people
   comparing options and people asking questions
 * A review of the live results pages for your main terms, including the map pack
   and Google’s AI Overviews
 * What ChatGPT, Gemini and Perplexity say when asked about your market, and who
   they name
 * The competitors who hold the positions you want, and what their pages do that
   yours do not
 * Local demand by town, for businesses that serve more than one place
 * A keyword map that gives every important search one page on your site to own 
   it

## How Peacock Search builds a strategy

 1. **Find.** Measure what is there: the searches you already appear for, the ones 
    you miss, the pages that bring enquiries and the pages that bring nothing.
 2. **Decide.** Rank the opportunities by intent and effort. A term that brings buyers
    and can be won this quarter goes ahead of a bigger term that cannot. You approve
    the plan in writing before any work starts.
 3. **Build.** Hand each step to whoever does it, whether that is Peacock Search, your
    own team or both. Every step has one owner and one measure.
 4. **Compound.** Review the plan every month against your own data. Keep what works,
    drop what does not, and move the next position up the list.

## Who it is for

Search strategy suits a business that has paid for SEO or Google Ads before and 
cannot say what it got for the money. It suits a business about to rebuild its website,
because the strategy decides which pages the new site needs before the design is
signed off. It also suits a business with an in-house marketer who needs a clear
order of work rather than another list of ideas.

If you already know what needs doing and want someone to do it, start with [SEO services](https://peacocksearch.com/services/seo/)
or [paid search](https://peacocksearch.com/services/paid-search/) instead. The strategy
work still happens, in the first weeks of the engagement.

## What Peacock Search will not do

 * Act on the plan before you approve it in writing
 * Promise that the plan’s target positions will be won. Nobody controls Google’s
   results

## What you get

 * A written strategy in plain English, with the order of work and the reason for
   each step
 * A keyword map: which page on your site should own which search
 * A short read of each main competitor and the ground they hold
 * The measures the plan will be judged by, taken from your own Search Console and
   Analytics
 * Every file and account in your name, yours to keep whoever runs the plan

Search strategy from Peacock Search is run from Leeds for businesses in [Leeds](https://peacocksearch.com/seo-leeds/),
[York](https://peacocksearch.com/seo-york/), [Harrogate](https://peacocksearch.com/seo-harrogate/)
and [Sheffield](https://peacocksearch.com/seo-sheffield/).