# Paid search

- Link: https://peacocksearch.com/services/paid-search/
- Published: 2026-10-12T10:14:34+00:00
- Author: Peacock Search

## What PPC management covers

 * Conversion tracking set up and tested before any budget is spent, so every enquiry
   is counted once
 * Keyword research shared with the SEO work, so paid and organic target the same
   buyers
 * Campaigns and ad groups built tightly around what people search for, with ads
   written to match
 * Negative keywords that keep the budget away from searches that never buy
 * Landing pages that answer the search the ad was shown for
 * Bids and budgets reviewed weekly, and the search terms report read line by line
 * Google Ads management for accounts you already run, starting with a review of
   what is there

## Why paid and organic should share one plan

Paid search puts you in front of a query the day a campaign goes live, which organic
work cannot do. Run well, it also tells the organic work which searches turn into
enquiries before a single page is written. When the two are managed apart, they 
often bid against each other or chase different buyers. At Peacock Search they come
from the same keyword research and sit in the same monthly report, so you can see
what each one brings and decide where the next pound goes.

## Your ad account, in your name

Every Google Ads account Peacock Search runs is set up in your name, on your billing,
from day one. Ad spend goes from you to Google directly. If you stop working together,
the account, its history and everything it has learned stay with you. That is the
most common lock-in in paid search, and it does not exist here. Peacock Search works
as a user on your account, and you can remove that access yourself at any time.

## Who it is for

If you were looking for a PPC agency in Leeds or a Google Ads agency, Peacock Search
offers the same work with one consultant and no account manager in between. It suits
businesses that need enquiries quickly, businesses testing a new service or a new
town before investing in SEO, and businesses with an existing account that spends
money without a clear return. It also suits businesses that have handed everything
to Google’s automated campaigns and want to know where the money actually went.

There is no minimum ad budget: you decide what to spend, and you can start small.
The work covers Google Ads only.

Paid search from Peacock Search is run from Leeds for businesses in [Leeds](https://peacocksearch.com/seo-leeds/),
[York](https://peacocksearch.com/seo-york/), [Harrogate](https://peacocksearch.com/seo-harrogate/)
and [Sheffield](https://peacocksearch.com/seo-sheffield/).

## What Peacock Search will not do

 * Run your ads from its own account
 * Raise your budget without your agreement
 * Promise a cost per enquiry. The monthly report shows the real figure

## What you get each month

 * Cost per enquiry, not just clicks and impressions
 * The searches that brought enquiries, and the ones that were blocked
 * Changes made to bids, budgets, ads and keywords, with the reason for each
 * Paid and organic results side by side, from your own Google Ads, Search Console
   and Analytics